Le Gourmet came to us
for a Flash website that would market their desert foods
and provide a forum for online sales.
Le Gourmet's customers valued them for top-of-the line
deserts from well-respected chefs.
However, Le Gourmet wanted to build a broader appeal so
they could ship their desserts nationwide. The website
had to highlight the chef's knowledge and skills as well
as provide easy navigation for online purchase.
We chose an airy, refined design that made the deserts
look light. Adding a large link to Juliet Poisons profile
highlighted the unique, dindividual character of the desert
creations. However, the text isn't jargon-loaded or aimed
at culinary specialists. The appeal is much broader.
We also created large links to the online
shopping page to strengthen the call-to-action, never leaving
visitors confused about how to purchase. (You'd be surprised
how many e-commerce sites make this mistake!)
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