Henry Cabala Photography came to us for a site redesign of his HTML site and a new marketing plan. The old website was difficult to navigate and uninformative. Some site visitors got lost and couldn't find his portfolios or information. The site also didn't rank well on Google, Yahoo!, and other search engines.

We began by moving the links to their conventional position on the left side of the page, keeping in line with visitor expectations. Directly below, we added contact information so any site visitor could contact the company immediately. We also highlighted the full range of Henry Cabala Photography's work by adding a title (Photography of architecture and interiors) and subdividing the portfolios into very specific categories.

Although the changes might seem small to an outsider, the results were significant. After adding keywords and strong meta tags to the HTML code of the site, its organic placement (on the main part of search engines) jumped. Along with the Pay-per-Click campaign, Henry Cabala Photography got 70% more hits than before - which lead to many new jobs.