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We want to bring the web out of the murky ocean depths of e-mystery, and explain how the internet works -- Learn the basics about what the web can do for you. If anything is unclear or you have a question we don't answer, please email us. We'll do what it takes to make the web easy to understand.
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| :: ARTICLE TOPICS :: |
| Web Explanations |
Marketing |
> What is a Website? ...
It’s important to realize that a website cannot be put into a single category; it's not simply a marketing tool, advertisement or online storefront. Then what is it, you might be wondering.
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> Pay-per-Click ...
Running a Pay-per-Click (PPC) Ad Campaign is a lot like purchasing a commercial on TV or radio. The key difference is that you are not interrupting someone to advertise. The people who see your ad are looking for businesses like yours.
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> Where Do Websites Go Wrong?
If you have a solid plan for your business and a good understanding of your clients, your website should reflect that. Don't just get a website because you "should" have one. Otherwise it's an expense, not an investment.
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> Search Engine Optimization
Search Engine Optimization (SEO)is the art of getting your website a high search engine ranking when people look for businesses like yours.
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> Trust-Based Marketing
Emphasizes pull rather than push approaches to reaching clients. Businesses focus on building their credibility and expertise in their industry
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NEW Why is Copy Writing Important?
Do you know the top three reasons to have good copy writing on your site? Do you know how to differentiate your business from your competitors?
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| Making the Internet Easy to Understand. |
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