It’s important to realize that a website cannot be put into a single category; it's not simply a marketing tool, advertisement or online storefront. A website is in fact a communication network between businesses and potential clients. The objective of every website will be different based on the business and its customers.

Some websites will try to sell products directly. Others are meant to gain brand recognition. Some offer promotions or informational articles. But each one in its own way facilitates a business-client relationship. Thus, websites have certain fundamental characteristics every businesses owner will be familiar with:

Every business website is a(n):
1. Place to Showcase Goods and/or Services. A website will always detail the services your company provides or the products it sells.
2. Marketing Tool. It brings customers to your storefront, or provides means of contacting you or purchasing products online.
3. Advertisement. A website advertises your company and builds brand recognition.
b56 4. Customer Service Center. The information it provides (on the Frequently Asked Questions page, for instance) addresses customer concerns. Email and other communication tools allow for two-way dialogue.
5. Communication Resource. A website lists methods for contacting your business directly (email address) and may have features that provide for direct online dialogue (blogs, message boards, feedback forums).

A business website can be also be a(n):
1. Place to Sell Goods Online.
2. Client Feedback Forum.
3. Place to Market Other Businesses.
4. Multimedia Experience.
5. Searchable Database.