A well written and informative web site is its own prize. However, there is a “selfish” reason for your business to have good copy. It makes you more money. Don’t believe me? Here’s how:

More text means your site has a higher chance of being found by search engines. Different combinations of words throughout your site makes it instantly easier to locate. Users who make very specific searches may not find your index page, but they may find an article, business blog, or a frequently asked questions page that you develop. A copy expert, even if he or she is outside your industry can help you to develop articles, blogs, or extra pages for added text. Not only do you do your customers a service by providing them with more information, you optimize your chances of high ranking on search engines such as Google and Yahoo!. The more your site is found for similar searches, the more Google will see that it has relevance, thus making your site appear near the top of the list.
Check out our article on Search Engine Optimization.

To take care of them properly, you have to address their concerns and let them know you’re listening. Why will businesses spend thousands of dollars on advertising, but not spend the time to exhaustively answer customer questions online? To provide feedback forums? To give as much information as possible to customers seeking it?

If you want to set your business apart, it takes the power of the word. Period. The tone, style, and depth of your writing goes a long way towards establishing your brand. When positioning yourself against the competition it takes text that can express your business principles and why your products and services are important. Think about web sites that have won your business because they made you feel something. Comfort, sophistication, convenience, fun. Whatever it is for your business, a copy writer can help translate affective intangibles into language, getting you more sales.The point is never to write unnecessary text – that won’t help your Google ranking or your customer service. The 6c2 point is to realize how important text is in constructing the image of your business, how your clients think about you, and in boosting your bottom line.
And other than happy customers, what could be more important than that?